Reddit-the-company itself follows the convention of writing "reddit" everywhere, as is generally the case with such trademark conventions. Breadblade ( talk) 12:08, 7 November 2013 (UTC) I don't know if we can establish common use here. Forbes72 ( talk) 05:11, 7 November 2013 (UTC) The letters are pronounced individually, so MOS:TM allows that trademark to be spelled in all capitals or all lowercase, depending on how it's usually spelled out. Breadblade ( talk) 21:35, 30 August 2013 (UTC) Hmmm what about xkcd? The capitalization discussion there led to them using "xkcd" and not "Xkcd", arguing "common use" as the yardstick of note. MOS:TM says trademarks rendered without any capitals (reddit) are usually capitalized (Reddit), but trademarks beginning with a one-letter lowercase prefix pronounced as a separate letter (eBay) do not need to be capitalized if the second letter is capitalized. CGPGrey ( talk) 21:16, 30 August 2013 (UTC) Not as per Wikipedia style guidelines. If eBay is written with a lowercase 'e' on its article then reddit should be with a lowercase 'r' on its article. Reddit, according itself is written in lowercase.
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